A striking shift in corporate investment preferences emerged: Deloitte’s latest CFO survey revealed the U.S. attractiveness index plummeted from +59% pre-Trump to +2%, amid tariff-driven uncertainty—mirroring a sharp Q1 drop in U.S. foreign direct investment. By contrast, the UK’s net investment appeal surged from -12% to +13%, a survey high, ranking second globally (behind India) and far ahead of negative scores in Europe and China. Deloitte UK CEO Richard Houston called this a sign Britain "has regained status as a leading global investment destination."
Business confidence among 66 UK firms (total market cap £386 billion) inched up from -14% to -11% but remains weak. Sluggish growth poses a challenge for Chancellor Rachel Reeves, with markets expecting potential tax hikes in the next budget to balance finances.
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